Diffusion Lines to Get Excited About: Prabal Gurung for Target

Fashion designer Prabal Gurung is definitely having a moment right now. His highly-anticipated diffusion line with mass retailer Target is slated to hit stores on February 10. If you’ve already seen the lookbook, it would appear that the collection — ranging in price from $12.99 to $199.99 and includes clothing, shoes, handbags and accessories — is well worth the hype. It also features some of the chic details we’ve come to love from the designer: feminine silhouettes, bold prints and lots of color.

Here are some of our favorite pieces from the Prabal Gurung for Target collection (all images via Target.com):

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If you plan to score some pieces from the collection, you’ll be among some very stylish and high-profile company. A few of the famous faces spotted in Gurung’s clothes include First Lady Michelle ObamaSarah Jessica Parker and Jennifer Lawrence, just to name a few.

Watch as the designer explains the inspiration behind the diffusion line:

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